# AI search: find everything in seconds

coreAI AI search gives your users a search that actually understands what they're looking for – and shows the results in a way that makes sense.

## What is AI search?

AI search combines the best from three worlds: traditional keyword search, modern vector search, and artificial intelligence. The result is a search that understands exact terms, semantic meaning, and can summarize it for you. It's a bit like the new Google search – but it only searches your information.

When a user searches for "how to mount kitchen cabinets," AI search doesn't just find pages containing the words you typed, but also semantically related content about installation, tools, and products that fit the task. AI search will also find related documents, contacts, and maybe information about a kitchen cabinet installation course – and display it in a structured way.

## How it works

### 1. The user enters the search

A simple search field lets the user type their question. The search can be anything from simple product names and product numbers to complex questions in natural language.

### 2. coreAI analyses the search

Behind the scenes, a lot happens in parallel:

- keyword search finds exact matches on words and phrases
- vector search finds semantically related content based on meaning
- query rewriting reformulates the search for better results
- filtering limits results based on context

### 3. Results are grouped automatically

coreAI categorises the results by type:

- products – with image and price
- articles – information pages and guides
- contacts – people with phone and email
- documents – PDFs and other files
- events – occasions with date and location
- job listings – open positions with application deadline

### 4. AI summary at the top of search results

At the top of the search results, an AI-generated summary gives the user a quick answer to their question with source attribution showing where the information came from. The summary streams in real time as it is generated.

Below the summary, links to products, articles, contacts, and documents are listed as in a regular search – but sorted by semantic relevance, not word similarity like old-fashioned search.

### 5. Tabs with results per category

Above the search results, tabs show the number of results per category. The user can easily filter on products, articles, contacts, or other types. Each type also has a unique presentation that makes them easier to understand.

## Why AI search beats traditional search

### Understands what the user means

Traditional search only matches words. If a user searches for "cheap sofa," it only finds pages containing the words "cheap" and "sofa." AI search understands that the user is looking for affordable sofas and also includes products labelled as "budget," "affordable," or "sale."

### Handles typos and synonyms

Did the user search for "fridge" or "refrigerator"? "Laptop" or "notebook"? AI search understands that these mean the same thing and returns relevant results regardless.

### Ranks by relevance, not just matches

Traditional search often shows the newest or most popular pages first. AI search ranks by how well the content actually answers the user's question.

### Finds hidden connections

When a user searches for "how to fix a leak under the sink," AI search not only finds articles about plumbing, but also relevant products like sealant strips, tools, and spare parts.

## Customised result types

### Products

Product results are displayed with:

- product image
- product name and product number
- unit price

### Contacts

Contact results are displayed with:

- profile picture (or placeholder)
- name and job title
- phone number
- email address (hidden behind a "show email" button to protect against spam)

Perfect for organisations that want to make it easy to find the right contact person.

### Documents

Document results are displayed with:

- file type icon (PDF, Word, etc.)
- document name as a link
- file size

Users can click to open or download the document directly.

### Events

Event results are displayed with:

- date in visual calendar format (day and month)
- event name
- time
- location

Perfect for cultural institutions, municipalities, and organisations with many events.

### Job listings

Job listings are displayed with:

- job title
- application deadline
- short description

Ideal for companies and recruitment agencies that want to make it easy to find open positions.

### Articles and content

Article results are displayed with:

- title as a link
- short description or excerpt
- content type (article, guide, etc.)
- last updated date

## AI summary: the answer first

The most powerful feature of AI search is the AI summary. Instead of forcing the user to click through ten results to find the answer, coreAI generates a summary that answers the question directly.

### How the summary works

- real-time streaming – the summary is displayed word by word as it is generated
- source attribution – a sidebar shows the sources the summary is based on
- expandable view – the user can click "show more" to see the full summary
- markdown support – the summary can contain formatting, lists, and links

### Example

Search: "how to change a car tyre"

AI summary: To change a car tyre, you need a jack, wheel wrench, and a spare tyre. Start by loosening the wheel bolts while the car is on the ground, jack up the car, remove the bolts completely, swap the wheel, and tighten the bolts in a star pattern. Remember to check the tyre pressure afterwards.

Sources: Tyre change – step by step guide · Tools you need for tyre change · Safety tips for tyre change

## Technical architecture

### Vector search with embeddings

coreAI converts all content into vectors (embeddings) that represent semantic meaning. When a user searches, the search query is also converted into a vector, and the system finds content with similar vectors – that is, similar meaning.

### Keyword search with full-text

For short searches (1–2 words), coreAI uses traditional full-text search to find exact matches. This ensures that product numbers, item numbers, and other specific terms always return results.

### Ranking

The results from both search methods are combined and ranked by:

- semantic similarity (how well the content matches the meaning)
- keyword matches (how many search terms are found in the content)
- content type (products can be prioritised over articles, or vice versa)
- recency (newer content can be ranked higher)

## Use cases

### E-commerce

Customers search for products and get relevant results with images and prices. The AI summary can provide product recommendations based on the search.

### Knowledge base

Employees or customers search for information and get answers directly in the summary, with links to relevant articles for more detail.

### Intranet

Employees find colleagues, documents, and information across the organisation. Contact cards make it easy to find the right person.

### Recruitment

Job seekers find relevant positions based on skills and interests, not just job title.

### Municipalities and public agencies

Residents find information about services, forms, contacts, and events in one place.

## Getting started

### Step 1: import content

Make sure your content is imported into coreAI. You can:

- crawl websites with automatic structure recognition
- upload documents (PDF and other file types)
- import a product catalogue via API or feed
- add contacts manually or via integration

### Step 2: embed the search widget

Add the AI search widget to your website with one line of HTML. The widget is responsive and works on mobile, tablet, and desktop.

### Step 3: customise the appearance

The widget inherits colours and style from the assistant settings. You can customise:

- primary colour
- text and labels
- which content types are displayed

### Step 4: configuration

In the assistant settings you can choose:

- number of sources to use
- which AI model should generate the summary
- custom instructions for the summary

## Benefits summarised

- better results – understands meaning, not just words
- faster answers – AI summary provides the answer directly
- visual grouping – results categorised by type
- real-time streaming – summary displayed as it is generated
- responsive design – works on mobile, tablet, and desktop

**Ready to give your users a search that actually works?**

AI search is included in the standard subscription or higher. Activate AI search today and see how AI search can transform the user experience on your website.